2014 casual Fashion trends

Port Washington, NY, February 19, 2015 – U.S. customers invested $323 billion on attire, footwear, and add-ons in 2014, in accordance with international information company, The NPD Group. The 1 percent enhance when compared with 2013, resulting in yet another $2 billion in product sales, ended up being driven primarily by growth in sales of activewear, sports performance footwear, and bags.

Overall, U.S. manner companies performed really in 2014, each experiencing some development, though attire sales stayed basically level versus 2013. Ladies were the wearer section that drove attire sales, in footwear the main focus had been on young ones, plus add-ons it absolutely was males.

Activewear ended up being the obvious motorist across all customer sections in clothing, especially among women in which dollar product sales enhanced 8 per cent in comparison to 2013. On the basis of the athleisure and casualization movement, sales additionally grew among sports bras, polo/golf/rugby tops, sports jerseys, and leggings.

The footwear industry lined up because of the clothing business as athletic footwear, and much more specifically overall performance styles, drove development for men, women, and kids in 2014. However, it ended up being children’s athletic footwear that taken into account the greatest dollar amount enhance throughout the whole footwear business, with a 9 percent increase in product sales when compared with 2013.

Increases across all accessories categories in 2014 had been a representation of growth in product sales of products donned by men, especially bags with a 35 per cent increase in buck product sales, and jewelry with a 24 % boost.

“The status quo won’t work any longer, given that style business has actually withstood the most dramatic makeovers in recent history – definitely influenced by the Millennial consumer, ” included Cohen. “There is a fundamental sense of rebellion that comes through in today’s manner, but self-expression and imagination also enter the picture, and history shows that styles driven by these types of feeling tend to be ones that evolve rapidly. Manufacturers and entrepreneurs alike have to be at the prepared with something brand new and different that may stimulate and reflect equally powerful feelings for several customers in 2015 and beyond.”

Resource: The NPD Group, Inc. / customer monitoring provider, one year closing December 2014